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Several initiatives will be implemented to enable companies and professionals from Morocco to analyse possible trade opportunities in Spain and in other represented markets

Madrid, 13 June 2017. IFEMA’s internationalisation plans are looking at Africa, where the institution has just finalised an agreement with the Moroccan Exporters Association, ASMEX, to encourage participation by Moroccan companies and professionals in different trade fairs organised by the Institución Ferial de Madrid, and to strengthen trade and access to foreign markets.

The agreement establishes a professional link, which benefits both parties, and it will broaden its scope as the two-year collaboration agreement progresses.  As a starting point, a framework has been established that focuses on the textile sectors, construction and civil works, electricity and electronics, local craft for tourism and transport and logistics.

In the first stage, this work will revolve around the following events: Meat Attraction, the Trade Show for the Meat Industry; ePower&Building, which is a combination of five construction-related trade fairs, and the Salón Look. These three trade fairs will enable ASMEX to recommend IFEMA to its member companies, as the most suitable strategy for entering Europe and accessing new markets.

To do this, the Association will communicate with its members, recommending IFEMA’s fairs and enable participation by IFEMA in Moroccan forums, spreading the word and promoting the institution, driving participation by companies and professional visits to trade fairs. It will promote and support the organisation of National Pavilions in Morocco at these events, and will analyse dissemination activities to raise awareness of the fairs among the Moroccan business community.

In the meantime, ASMEX will be featured on the websites of trade fairs linked to the agreement, and with those of IFEMA International. It will also have access to the facilities it requires to hold events and conferences that the association wants to hold during one of these events, and collaboration with organisation. Participating companies will be provided with the best conditions to enhance profitability and returns on investment, and IFEMA will offer comprehensive facilities for trade visitors from Morocco.

On the other hand, and when organising trade missions, we will coordinate agendas to foster contact with Spanish companies. ASMEX will also have the opportunity to present Exportmorocco at these events, as well as other types of proposals that may be developed and contribute to the objective of participation and professional exchange.

All this will be supported by IFEMA’s Delegation in Morocco, which is working to expand the institution’s presence in this area.


IFEMA Communication and Press Management

Marta Cacho | Media Liaison Officer | This email address is being protected from spambots. You need JavaScript enabled to view it. |


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